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Сегодня компания Nissan Motor Co. является отличным примером быстрорастущей компании, строящей свой успех на принципах сильного позиционирования и стратегий, которые выражаются в мировой миссии компании: производить уникальные и инновационные автомобили и услуги, представляющие собой наивысшие ценности для покупателей, сотрудников, дилеров и поставщиков. В конце апреля 2004 года был обнародован новый трехлетний бизнес-план Nissan Value-up (Ниссан: Повышение ценности), который вступил в силу в апреле 2005 года.

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As we can see, the history of Toyota is filled with bright victories and years of hard work, constant research and experimentation. The path to great success is never easy and cloudless. The Toyoda family initially bet on "the path of continuous movement forward" and did not lose. The experience of managers of the auto giant is now accepted by managers from all over the world. The philosophy of "Kaizen" still works today. A car tire is one of the most important elements of a car. Tires have a direct impact on the speed of the vehicle. A pneumatic tire (in jargon - a tire, a slope, a tire) is an elastic shell that is located on the wheel rim. The main task of a tire is to absorb bumps in the road surface, balance the force at the point of contact and provide a high coefficient of grip.

Development of the Nissan brand - successes and difficulties. Establishment of the Renault-Nissan alliance. In 1981, Nissan entered into an agreement with Volkswagen, which stipulates the terms of cooperation in the production and sale of passenger cars in Japan. At the same time, the company is expanding its production by opening industrial bases - Nissan Motor Manufacturing Corp. in the US (1980) and Nissan Motor Manufacturing (UK) Limited in the UK (1984). In 1982, Nissan won the Safari Rally for the fourth time, which only confirmed the world in the undisputed world leadership of this company. By the mid-90s of the last century, the company experienced the first global crisis, which forced the sale of a controlling stake in the French company Renault. A $40 billion debt to creditors forced a global reorganization of the company to avoid complete financial collapse. From now on, Renault owned a 44.4% stake in Nissan, while Nissan owned a 15% stake in Renault.